Showing posts with label David Reibstein. Show all posts
Showing posts with label David Reibstein. Show all posts

"A valuable brand delivers a return for the company on two dimensions. Either it allows the company to charge a premium price or, it adds more volume or market share.” - David Reibstein

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"A valuable brand delivers a return for the company on two dimensions.  Either it allows the company to charge a premium price, or it adds more volume or market share.” - David Reibstein
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